Let’s get this out in the open.
If someone asks you what your marketing strategy is and your answer is “I’m posting on social media”, you’re not doing anything wrong… but you are missing a crucial piece.
Social media isn’t a marketing strategy.
It’s an action.
A very effort-heavy action.
Posting keeps you visible. It keeps you current. It keeps you in the game. And honestly, the fact you’re showing up at all deserves credit because the content treadmill is brutal. Constant posting, constant thinking, constant pressure to keep going.
But visibility alone doesn’t move people from “I don’t know you” to “I trust you enough to buy”.
That’s why so many coaches, creators and community-led business owners feel like they’re doing loads… and still not seeing consistent results.
In this episode, I walk through the missing piece. The part most people never build. And at the end, I give you a simple strategy you can implement today to generate 5–10 new leads, even if you don’t have an email list yet.
The full step-by-step lives inside the downloadable strategy, which you can access via the Skool Community or buy as a one-off from the Strategy Store.
You’re posting more and more, but fewer of the right people are seeing it
Here’s the part most people don’t realise.
On Facebook, around 2 percent of your audience will see any given post.
On Instagram, it’s roughly 2–4 percent.
LinkedIn does slightly better at around 5–6 percent.
And that’s just reach.
Engagement is even worse. We’re talking under 1 percent when you factor in likes, comments, saves, shares, hovering, or clicking to read.
Now add this layer.
The people most likely to see and engage with your posts are:
- Friends
- Existing clients
- Industry peers
- People who like you, but aren’t buying from you
So even when your post “does well”, it’s often not being seen by the people it actually needs to reach.
This is why posting promotions directly on social media and hoping for the best feels unpredictable and draining. Sometimes it works. Often it doesn’t. And you never really know why.
This episode breaks down exactly why relying on algorithms keeps your results inconsistent, and the accompanying strategy shows you how to stop building your business on borrowed attention.
You can get that exact strategy from the Strategy Store if you want to implement it straight away.
Social Media Isn’t A Marketing Strategy and Why email beats social every time (even with a tiny list)
Let’s compare this with email.
The average email open rate sits around 25 percent. Often higher if your list is warm and relevant.
So let’s say you have:
- 1,000 Instagram followers
- 100 email subscribers
A typical social post might reach 20–40 people.
A single email will be seen by around 25 people.
And those 25 people have already said yes to something you offered.
That’s the difference.
Email subscribers are qualified. They opted in. They raised their hand. They didn’t just follow you because you’re in the same industry or went to the same networking event.
This is why social media isn’t the conversion engine.
It’s the entry point.
Its real job is to move people off social media and onto your email list, where you actually have leverage.
If you want the exact way to do this without building a complicated funnel first, the episode-specific resource walks you through it step by step.
The real reason most people never build a lead magnet
Most people don’t avoid email marketing because they don’t believe in it.
They avoid it because it feels like a technical nightmare.
Landing pages.
Domains.
CRMs.
Email software.
Funnels.
Thank you pages.
Welcome emails.
It’s a lot.
And here’s the real kicker.
Most people build all of that before they even know if their idea will work.
So they spend hours setting everything up, launch their shiny lead magnet… and no one signs up.
That’s not a confidence problem.
That’s a sequencing problem.
You don’t need to build everything first.
You need to test first.
This is where build-as-you-fly comes in.
In the episode, I show you how to validate demand, collect leads and build momentum before touching any tech. The downloadable strategy removes the biggest friction points so you can actually move.
If you just want this strategy on its own, you can buy it directly from the Strategy Store for £9.
The 5–10 lead strategy you can run today without a funnel
Here’s the shift that changes everything.
Instead of guessing what your audience wants, you ask them.
You identify the top five burning questions your ideal clients already have. The things they ask you all the time. The things they’re quietly Googling.
Then you:
- Run a simple poll to see which question matters most
- Let your audience vote with zero commitment
- Use that data to decide what to create
- Post a simple “I’m making this guide, do you want it?” message
- Collect emails with consent
- Then go and create the resource
No landing page.
No CRM required upfront.
No funnel spiral.
This alone can generate 5–10 new leads in a single day.
The exact wording, structure, compliance considerations, and follow-up steps are all laid out in the episode resource, along with templates and checklists to make it easy.
You’ve got two clear options:
- Buy this specific strategy from the Strategy Store for £9
- Or join the Skool Community with a 7-day free trial and access this strategy plus every weekly resource going forward
Pay once for this strategy.
Or access everything and stay for the ongoing support.
Both work. Choose the one that fits how you want to build.
